Jewellery For Romance

AURORA – Jewellery for Romance by Sheila Smedley

It’s no secret. I’d be the first to admit that I am and always have been a consummate, hopeless romantic. My past eight years as a jewellery designer has afforded me many an opportunity to design jewellery for a host of clients and occasions. Creating that perfect pair of earrings or one ethereal necklace or bracelet to compliment a dream-come-true outfit is a welcome challenge and artistically satisfying.

Little wonder then, that with a number of signature jewellery collections already established, the time has come to launch one distinctive collection dedicated to weddings and occasions of glamour. AURORA is classic elegance for life’s most memorable moments.
More than just a jewelley collection, AURORA is a service offering personal attention to those accessory details that can transform ‘special’ into ‘breathtaking’.

AURORA is a collection of distinctive designs, ranging from the most delicate pair of earrings to a statement necklace or bracelet festooned with pearls and crystals. Since every customer arrives with their own set of specifications, my designs are as much ready-to-wear as they are guidelines for the client. Each design can be regarded as a starting point from which together we can create incomparable jewellery. When purchased for special occasions, jewellery really shouldn’t be an after-thought; picked up impulsively just because it matches the colour of the dress. However, with this in mind, I do pride myself on offering a service that is both prompt and completely customized. Last minute orders are seldom a problem.

Although based on classic materials such as freshwater pearls and incomparable Swarovski crystals, there is an entire world of fabulous beads, gemstones and tiny treasures that can be incorporated into my designs. I love presenting and exploring all the possibilities: from classic romance to casual elegance.
Another important element of this collection, as in fact with all my creations, is price. I do not believe that beautiful jewellery need be excessively expensive. Brides, especially, are often working within a budget. When an entire set of wedding jewellery and matching bridesmaid’s pieces are called for, you can be assured that choosing the AURORA collection will not break the bank. The cost of your jewellery will usually be welcomingly affordable.

I believe that AURORA is destined to be that ‘crown jewel’ amongst all the collections of my jewellery studio. I hope that AURORA speaks to that little ‘hopeless romantic’ in all of us. See more of Sheila Smedleys romantic AURORA jewellery at http://www.sidestreetstudio.com/catalog/jewellery-wedding-jewellery-c-6_185.html